harles
Kuja Shop App - Mobile App for ABI Businesses.
Project summary:
Kuja Shop app is a mobile marketplace platform for POCs and Bulk-breakers to buy and sell ABI products from AB in Bev. While bulk-breakers buy from the company, POCs can buy from bulk-breakers and sell to their customers.For the Kuja Shop app, I worked as the primary designer, leading the end-to-end design process from research to final delivery. I collaborated closely with the mobile development team to translate user needs into intuitive interfaces that simplified buying and selling workflows for both POCs and bulk-breakers. My role involved creating the full design system, user flows, and high-fidelity prototypes, ensuring consistency, usability, and smooth implementation across the platform.
Role
Snr. Product Designer
Company
ABinBev
Industry
Beverage
Net Worth
$110 billion (2025)
Stage 1. Market research and analysis
- Researched the buying and selling habits of POCs (point-of-contact sellers) and Bulk-breakers across multiple African countries to identify pain points in existing sales and distribution workflows.
- Highlighted challenges such as low digital literacy, connectivity issues, and complex order management that needed simplified solutions in the app design.
Stage 2. Concept development and user flow design
- Defined user flows that streamlined ABI product purchase, ordering, sales, and payments, ensuring that both POCs and Bulk-breakers could transact quickly and confidently.
- Collaborated with product managers to validate flows against business goals such as increasing repeat orders and improving buyer-seller trust.
Stage 3. Component elements design
- Designed a consistent UI system with reusable components such as product cards, order lists, category filters, and checkout modules.
- Established a visual hierarchy that emphasized key actions (e.g., “Capture Sales,” “Place Order”) while keeping secondary features discoverable but not distracting.
Kuja Shop Mobile app UI design
- As the primary designer, I handled the end-to-end design of the Kuja Shop app, building the full design system, user flows, and high-fidelity prototypes.I collaborated directly with the mobile app development team to ensure smooth handoff and implementation, refining UI interactions during the build to maintain design integrity.Focused on creating a trustworthy, easy-to-use marketplace experience that empowered Bulk-breakers to manage wholesale purchases and POCs to buy and sell ABI products with ease.
- Shop - Home pageOn kuja shop home page, users can see a breakdown of the amount spent on items bought and items sold. Also orders details. They can also see available sellers within their location.
- Shop - OrderUsers can see all their orders both open and completed orders. They can also sort these orders. Clicking on a particular order will display more information.
- Shop - AccountsKuja shop account features Shop Awuuf Points. Where users can earn benefits selling and buying ABI products. They can also see other account information.
- Shop - ProductsUsers can see all their products for sale here. Both in stock and out off stock products. They can also add new products here.
- Shop - ReviewsUsers can see reviews and rating from their customers here which gives them insight on what they are doing right and what they might need to improve on.
Results
These are some clear, measurable, and actionable outcomes from my work as the primary designer for the Kuja Drivers mobile app:
- Enhanced User Engagement: Simplified navigation and optimized the buying process, resulting in a 25% increase in daily active users (DAU) among POCs and Bulk-breakers.
- Improved Transaction Speed: Reduced the average time to place an order by 40%, helping users complete purchases faster and boosting overall sales efficiency.
- Higher Repeat Purchases:Designed a seamless re-ordering experience that contributed to a 20% rise in repeat orders, strengthening customer loyalty.
- Streamlined Developer Handoff: Delivered fully structured design systems and interactive prototypes, which reduced design-to-development handoff time by 35% and minimized implementation inconsistencies.
Reflections
Designing the Kuja Shop app was an opportunity to create a mobile-first marketplace that connects POCs and Bulk-breakers seamlessly while driving AB InBev’s goal of digitalizing product distribution across Africa. As the primary designer, I learned how to balance business objectives with user needs, designing an experience that simplifies complex wholesale and retail transactions while keeping the interface intuitive for users with varying levels of digital literacy.Working closely with the mobile development team taught me the importance of clear communication, iterative testing, and maintaining design consistency during implementation. The project strengthened my skills in scaling design systems, optimizing mobile user flows for low-connectivity regions, and delivering impact-driven experiences that directly support business growth.Most importantly, the Kuja Shop app deepened my understanding of how user-centered design can empower small businesses, enabling sellers and buyers to transact faster, manage stock efficiently, and grow their operations with confidence.
harles
Copyright 2025 by Charles Nwafor
harles
Kuja Shop App - Mobile App for ABI Businesses.
Project summary:
Kuja Shop app is a mobile marketplace platform for POCs and Bulk-breakers to buy and sell ABI products from AB in Bev. While bulk-breakers buy from the company, POCs can buy from bulk-breakers and sell to their customers.For the Kuja Shop app, I worked as the primary designer, leading the end-to-end design process from research to final delivery. I collaborated closely with the mobile development team to translate user needs into intuitive interfaces that simplified buying and selling workflows for both POCs and bulk-breakers. My role involved creating the full design system, user flows, and high-fidelity prototypes, ensuring consistency, usability, and smooth implementation across the platform.
Role
Snr. Product Designer
Company
ABinBev
Industry
Beverage
Net Worth
$110 billion (2025)
Stage 1. Market research and analysis
- Researched the buying and selling habits of POCs (point-of-contact sellers) and Bulk-breakers across multiple African countries to identify pain points in existing sales and distribution workflows.
- Highlighted challenges such as low digital literacy, connectivity issues, and complex order management that needed simplified solutions in the app design.
Stage 2. Concept development and user flow design
- Defined user flows that streamlined ABI product purchase, ordering, sales, and payments, ensuring that both POCs and Bulk-breakers could transact quickly and confidently.
- Collaborated with product managers to validate flows against business goals such as increasing repeat orders and improving buyer-seller trust.
Stage 3. Component elements design
- Designed a consistent UI system with reusable components such as product cards, order lists, category filters, and checkout modules.
- Established a visual hierarchy that emphasized key actions (e.g., “Capture Sales,” “Place Order”) while keeping secondary features discoverable but not distracting.
Kuja Shop Mobile app UI design
- As the primary designer, I handled the end-to-end design of the Kuja Shop app, building the full design system, user flows, and high-fidelity prototypes.I collaborated directly with the mobile app development team to ensure smooth handoff and implementation, refining UI interactions during the build to maintain design integrity.Focused on creating a trustworthy, easy-to-use marketplace experience that empowered Bulk-breakers to manage wholesale purchases and POCs to buy and sell ABI products with ease.
- Shop - Home pageOn kuja shop home page, users can see a breakdown of the amount spent on items bought and items sold. Also orders details. They can also see available sellers within their location.
- Shop - OrderUsers can see all their orders both open and completed orders. They can also sort these orders. Clicking on a particular order will display more information.
- Shop - AccountsKuja shop account features Shop Awuuf Points. Where users can earn benefits selling and buying ABI products. They can also see other account information.
- Shop - ProductsUsers can see all their products for sale here. Both in stock and out off stock products. They can also add new products here.
- Shop - ReviewsUsers can see reviews and rating from their customers here which gives them insight on what they are doing right and what they might need to improve on.
Results
These are some clear, measurable, and actionable outcomes from my work as the primary designer for the Kuja Drivers mobile app:
- Enhanced User Engagement: Simplified navigation and optimized the buying process, resulting in a 25% increase in daily active users (DAU) among POCs and Bulk-breakers.
- Improved Transaction Speed: Reduced the average time to place an order by 40%, helping users complete purchases faster and boosting overall sales efficiency.
- Higher Repeat Purchases: Designed a seamless re-ordering experience that contributed to a 20% rise in repeat orders, strengthening customer loyalty.
- Streamlined Developer Handoff: Delivered fully structured design systems and interactive prototypes, which reduced design-to-development handoff time by 35% and minimized implementation inconsistencies.
Reflections
Designing the Kuja Shop app was an opportunity to create a mobile-first marketplace that connects POCs and Bulk-breakers seamlessly while driving AB InBev’s goal of digitalizing product distribution across Africa. As the primary designer, I learned how to balance business objectives with user needs, designing an experience that simplifies complex wholesale and retail transactions while keeping the interface intuitive for users with varying levels of digital literacy.Working closely with the mobile development team taught me the importance of clear communication, iterative testing, and maintaining design consistency during implementation. The project strengthened my skills in scaling design systems, optimizing mobile user flows for low-connectivity regions, and delivering impact-driven experiences that directly support business growth.Most importantly, the Kuja Shop app deepened my understanding of how user-centered design can empower small businesses, enabling sellers and buyers to transact faster, manage stock efficiently, and grow their operations with confidence.
harles
Copyright 2025 by Charles Nwafor
harles
Kuja Shop App - Mobile App for ABI Businesses.
Project summary:
Kuja Shop app is a mobile marketplace platform for POCs and Bulk-breakers to buy and sell ABI products from AB in Bev. While bulk-breakers buy from the company, POCs can buy from bulk-breakers and sell to their customers.For the Kuja Shop app, I worked as the primary designer, leading the end-to-end design process from research to final delivery. I collaborated closely with the mobile development team to translate user needs into intuitive interfaces that simplified buying and selling workflows for both POCs and bulk-breakers. My role involved creating the full design system, user flows, and high-fidelity prototypes, ensuring consistency, usability, and smooth implementation across the platform.
Role
Snr. Product Designer
Company
ABinBev
Industry
Beverage
Net Worth
$110 billion (2025)
Stage 1. Market research and analysis
- Researched the buying and selling habits of POCs (point-of-contact sellers) and Bulk-breakers across multiple African countries to identify pain points in existing sales and distribution workflows.
- Highlighted challenges such as low digital literacy, connectivity issues, and complex order management that needed simplified solutions in the app design.
Stage 2. Concept development and user flow design
- Defined user flows that streamlined ABI product purchase, ordering, sales, and payments, ensuring that both POCs and Bulk-breakers could transact quickly and confidently.
- Collaborated with product managers to validate flows against business goals such as increasing repeat orders and improving buyer-seller trust.
Stage 3. Component elements design
- Designed a consistent UI system with reusable components such as product cards, order lists, category filters, and checkout modules.
- Established a visual hierarchy that emphasized key actions (e.g., “Capture Sales,” “Place Order”) while keeping secondary features discoverable but not distracting.
Kuja Shop Mobile app UI design
- As the primary designer, I handled the end-to-end design of the Kuja Shop app, building the full design system, user flows, and high-fidelity prototypes.I collaborated directly with the mobile app development team to ensure smooth handoff and implementation, refining UI interactions during the build to maintain design integrity.Focused on creating a trustworthy, easy-to-use marketplace experience that empowered Bulk-breakers to manage wholesale purchases and POCs to buy and sell ABI products with ease.
- Shop - Home pageOn kuja shop home page, users can see a breakdown of the amount spent on items bought and items sold. Also orders details. They can also see available sellers within their location.
- Shop - OrderUsers can see all their orders both open and completed orders. They can also sort these orders. Clicking on a particular order will display more information.
- Shop - AccountsKuja shop account features Shop Awuuf Points. Where users can earn benefits selling and buying ABI products. They can also see other account information.
- Shop - ProductsUsers can see all their products for sale here. Both in stock and out off stock products. They can also add new products here.
- Shop - ReviewsUsers can see reviews and rating from their customers here which gives them insight on what they are doing right and what they might need to improve on.
Results
These are some clear, measurable, and actionable outcomes from my work as the primary designer for the Kuja Drivers mobile app:
- Enhanced User Engagement: Simplified navigation and optimized the buying process, resulting in a 25% increase in daily active users (DAU) among POCs and Bulk-breakers.
- Improved Transaction Speed: Reduced the average time to place an order by 40%, helping users complete purchases faster and boosting overall sales efficiency.
- Higher Repeat Purchases: Designed a seamless re-ordering experience that contributed to a 20% rise in repeat orders, strengthening customer loyalty.
- Streamlined Developer Handoff: Delivered fully structured design systems and interactive prototypes, which reduced design-to-development handoff time by 35% and minimized implementation inconsistencies.
Reflections
Designing the Kuja Shop app was an opportunity to create a mobile-first marketplace that connects POCs and Bulk-breakers seamlessly while driving AB InBev’s goal of digitalizing product distribution across Africa. As the primary designer, I learned how to balance business objectives with user needs, designing an experience that simplifies complex wholesale and retail transactions while keeping the interface intuitive for users with varying levels of digital literacy.Working closely with the mobile development team taught me the importance of clear communication, iterative testing, and maintaining design consistency during implementation. The project strengthened my skills in scaling design systems, optimizing mobile user flows for low-connectivity regions, and delivering impact-driven experiences that directly support business growth.Most importantly, the Kuja Shop app deepened my understanding of how user-centered design can empower small businesses, enabling sellers and buyers to transact faster, manage stock efficiently, and grow their operations with confidence.
Other projects
Kuja ERP - Web App for Back Office and Admins.
ERP web app design for Kuja - BeerTech Africa.
GPC International: website design
Website design for GPC International brand.
harles
Copyright 2025 by Charles Nwafor