harles
Introduction
GPC International is a Swiss-based strategic advisory and investment firm serving enterprise organizations and high-net-worth individuals across multiple regions. In a space where trust, precision, and credibility are non-negotiable, GPC’s digital presence needed to reflect the same level of authority and sophistication as its offline reputation.
I was brought in to redesign GPC International’s website with the goal of creating a digital experience that communicates confidence, clarity, and professionalism, while making complex services easy to understand for a global audience.
Role
UX/UI Designer
Company
GPC International
Industry
Banking/Finance
Headquarters
Switzerland
01
My Role
I worked as the sole product designer, responsible for:
- Defining the overall UX strategy and information architecture.
- Designing all core flows: trip assignment, delivery execution, sales, and delivery confirmation.
- Creating a clear, distraction-free UI optimized for on-the-road use.
- Collaborating closely with mobile engineers, product managers, and operations teams to bring the product to life.
I owned the design from discovery through launch and iteration.
02
The Challenge
The core challenges included:
- Translating complex advisory and investment services into clear, digestible content.
- Designing for a discerning audience of executives and high-net-worth individuals.
- Establishing trust quickly through design, typography, and layout.
- Balancing modern aesthetics with the conservative expectations of the financial sector.
The website needed to feel modern but restrained, premium but approachable.
03
The Approach
I approached the design system as product infrastructure, not just a UI library.
✔ Content-first UX:I restructured the site to guide users through GPC’s offerings in a logical, narrative flow.
✔ Visual authority:Typography, spacing, and color usage were carefully selected to convey stability and confidence.
✔ Strong hierarchy:Key messages were surfaced early, allowing users to understand GPC’s value proposition within seconds.
✔ Responsive precision:Layouts were designed to maintain clarity and impact across screen sizes.
✔ Stakeholder collaboration:Regular check-ins ensured alignment and rapid iteration under tight deadlines.
04
Key Design Decisions
Some of the key decisions I implemented are.
✔ Confident layouts:Whitespace and structured grids were used to create breathing room and visual clarity.
✔ Typography as a trust signal:A refined typographic system reinforced professionalism and readability.
✔ Clear service positioning:Each offering was broken down into concise, scannable sections.
✔ Subtle interactions:Micro-interactions were kept restrained to avoid distraction while enhancing polish.
✔ Premium visual language:The final UI reinforced GPC’s positioning as a global, high-caliber firm.
Authentication flow
✔ Create account: Set up your Kuja shop account using either email or phone number.
Services page
✔ Services offered: While GPC services are briefly highlighted at the bottom of the home page. It has a dedicated page which focuses on core offers from GPC including: GPC Enterprise and GPC Wealth.
About page
✔ All about GPC: About Us highlights to potential clients what the company is all about, who they are are displayed in a tab style for users to easily navigate and read about each service, they can also reach out to the team on these pages.
Values page
✔ Our drive: GPC values screen highlights what drives the company. The motivating factors pushing GPC International.
05
Results & Impact
Here are actionable outcomes working on GPC International website:
- Stronger first impressions: The redesigned site immediately communicates credibility and authority.
- Improved clarity: Users can understand GPC’s services faster and with less effort.
- Stakeholder alignment: The website now accurately reflects the firm’s offline reputation.
- Faster decision-making: Clear information architecture supports quicker client engagement.
- Scalable foundation: The new structure allows future expansion of services and content.
06
Reflection
Kuja Drivers reinforced the importance of designing for real human constraints, not ideal conditions. It taught me how to prioritize clarity over complexity and how thoughtful UX can directly impact logistics efficiency, revenue protection, and user trust.
This project sharpened my ability to lead design independently, collaborate deeply with engineering, and build products that work reliably in challenging environments where every interaction matters.
harles
Copyright 2025 by Charles Nwafor
Introduction
GPC International is a Swiss-based strategic advisory and investment firm serving enterprise organizations and high-net-worth individuals across multiple regions. In a space where trust, precision, and credibility are non-negotiable, GPC’s digital presence needed to reflect the same level of authority and sophistication as its offline reputation.
I was brought in to redesign GPC International’s website with the goal of creating a digital experience that communicates confidence, clarity, and professionalism, while making complex services easy to understand for a global audience.
Role
UX/UI Designer
Company
GPC International
Industry
Banking/Finance
Headquarters
Switzerland
01
My Role
I worked as the sole product designer, responsible for:
- Defining the overall UX strategy and information architecture.
- Designing all core flows: trip assignment, delivery execution, sales, and delivery confirmation.
- Creating a clear, distraction-free UI optimized for on-the-road use.
- Collaborating closely with mobile engineers, product managers, and operations teams to bring the product to life.
I owned the design from discovery through launch and iteration.
02
The Challenge
The core challenges included:
- Translating complex advisory and investment services into clear, digestible content.
- Designing for a discerning audience of executives and high-net-worth individuals.
- Establishing trust quickly through design, typography, and layout.
- Balancing modern aesthetics with the conservative expectations of the financial sector.
The website needed to feel modern but restrained, premium but approachable.
03
The Approach
I approached the design system as product infrastructure, not just a UI library.
✔ Content-first UX:I restructured the site to guide users through GPC’s offerings in a logical, narrative flow.
✔ Visual authority:Typography, spacing, and color usage were carefully selected to convey stability and confidence.
✔ Strong hierarchy:Key messages were surfaced early, allowing users to understand GPC’s value proposition within seconds.
✔ Responsive precision:Layouts were designed to maintain clarity and impact across screen sizes.
✔ Stakeholder collaboration:Regular check-ins ensured alignment and rapid iteration under tight deadlines.
04
Key Design Decisions
Some of the key decisions I implemented are.
✔ Confident layouts:Whitespace and structured grids were used to create breathing room and visual clarity.
✔ Typography as a trust signal:A refined typographic system reinforced professionalism and readability.
✔ Clear service positioning:Each offering was broken down into concise, scannable sections.
✔ Subtle interactions:Micro-interactions were kept restrained to avoid distraction while enhancing polish.
✔ Premium visual language:The final UI reinforced GPC’s positioning as a global, high-caliber firm.
Home page
✔ Introduction to GPC: GPC home screen has an abstract but composed approach displaying core website features like, About, Services, Values and, Partners.
Services page
✔ Services offered: While GPC services are briefly highlighted at the bottom of the home page. It has a dedicated page which focuses on core offers from GPC including: GPC Enterprise and GPC Wealth.
About page
✔ All about GPC: About Us highlights to potential clients what the company is all about, who they are are displayed in a tab style for users to easily navigate and read about each service, they can also reach out to the team on these pages.
Values page
✔ Our drive: GPC values screen highlights what drives the company. The motivating factors pushing GPC International.
05
Results & Impact
Here are actionable outcomes working on GPC International website:
- Stronger first impressions: The redesigned site immediately communicates credibility and authority.
- Improved clarity: Users can understand GPC’s services faster and with less effort.
- Stakeholder alignment: The website now accurately reflects the firm’s offline reputation.
- Faster decision-making: Clear information architecture supports quicker client engagement.
- Scalable foundation: The new structure allows future expansion of services and content.
06
Reflection
This project reinforced the importance of designing with restraint and intention. Working on GPC International sharpened my ability to balance aesthetics with business credibility, and to design experiences that speak to high-stakes audiences without unnecessary complexity.
It also strengthened my skills in stakeholder communication, rapid execution, and crafting digital experiences where trust is the primary product.
harles
Copyright 2025 by Charles Nwafor
Introduction
GPC International is a Swiss-based strategic advisory and investment firm serving enterprise organizations and high-net-worth individuals across multiple regions. In a space where trust, precision, and credibility are non-negotiable, GPC’s digital presence needed to reflect the same level of authority and sophistication as its offline reputation.
I was brought in to redesign GPC International’s website with the goal of creating a digital experience that communicates confidence, clarity, and professionalism, while making complex services easy to understand for a global audience.
Role
UX/UI Designer
Company
GPC International
Industry
Banking/Finance
Headquarters
Switzerland
01
My Role
I worked as the sole product designer, responsible for:
- Defining the overall UX strategy and information architecture.
- Designing all core flows: trip assignment, delivery execution, sales, and delivery confirmation.
- Creating a clear, distraction-free UI optimized for on-the-road use.
- Collaborating closely with mobile engineers, product managers, and operations teams to bring the product to life.
I owned the design from discovery through launch and iteration.
02
The Challenge
The core challenges included:
- Translating complex advisory and investment services into clear, digestible content.
- Designing for a discerning audience of executives and high-net-worth individuals.
- Establishing trust quickly through design, typography, and layout.
- Balancing modern aesthetics with the conservative expectations of the financial sector.
The website needed to feel modern but restrained, premium but approachable.
03
The Approach
I approached the design system as product infrastructure, not just a UI library.
✔ Content-first UX:I restructured the site to guide users through GPC’s offerings in a logical, narrative flow.
✔ Visual authority:Typography, spacing, and color usage were carefully selected to convey stability and confidence.
✔ Strong hierarchy:Key messages were surfaced early, allowing users to understand GPC’s value proposition within seconds.
✔ Responsive precision:Layouts were designed to maintain clarity and impact across screen sizes.
✔ Stakeholder collaboration:Regular check-ins ensured alignment and rapid iteration under tight deadlines.
04
Key Design Decisions
Some of the key decisions I implemented are.
✔ Confident layouts:Whitespace and structured grids were used to create breathing room and visual clarity.
✔ Typography as a trust signal:A refined typographic system reinforced professionalism and readability.
✔ Clear service positioning:Each offering was broken down into concise, scannable sections.
✔ Subtle interactions:Micro-interactions were kept restrained to avoid distraction while enhancing polish.
✔ Premium visual language:The final UI reinforced GPC’s positioning as a global, high-caliber firm.
Home page
✔ Introduction to GPC: GPC home screen has an abstract but composed approach displaying core website features like, About, Services, Values and, Partners.
Services page
✔ Services offered: While GPC services are briefly highlighted at the bottom of the home page. It has a dedicated page which focuses on core offers from GPC including: GPC Enterprise and GPC Wealth.
About page
✔ All about GPC: About Us highlights to potential clients what the company is all about, who they are are displayed in a tab style for users to easily navigate and read about each service, they can also reach out to the team on these pages.
Values page
✔ Our drive: GPC values screen highlights what drives the company. The motivating factors pushing GPC International.
05
Results & Impact
Here are actionable outcomes working on GPC International website:
- Stronger first impressions: The redesigned site immediately communicates credibility and authority.
- Improved clarity: Users can understand GPC’s services faster and with less effort.
- Stakeholder alignment: The website now accurately reflects the firm’s offline reputation.
- Faster decision-making: Clear information architecture supports quicker client engagement.
- Scalable foundation: The new structure allows future expansion of services and content.
06
Reflection
This project reinforced the importance of designing with restraint and intention. Working on GPC International sharpened my ability to balance aesthetics with business credibility, and to design experiences that speak to high-stakes audiences without unnecessary complexity.
It also strengthened my skills in stakeholder communication, rapid execution, and crafting digital experiences where trust is the primary product.
Other projects
Kuja design system
Kuja design system build
Kuja Drivers
Kuja Drivers mobile app design.
harles
Copyright 2025 by Charles Nwafor